About Us.

REAL REEL is a Los Angeles–based production, marketing, and business development company working with filmmakers, brands, and companies across the U.S. and internationally. We specialize in content production, marketing strategy, business development, lead generation, and film development, helping our clients move from idea to execution to audience.

Today, creating content is not enough. You need the right strategy, the right audience, the right partnerships, and a clear path to distribution. That is where we come in. REAL REEL operates at the intersection of production, marketing, and business strategy, helping projects not only get made, but get seen and generate real opportunities.

We build lean, efficient teams and focus on smart planning and strong collaborations, so our clients can get high-quality work without unnecessary overhead. Whether you are launching a campaign, developing a film, or growing your business, we help you connect the creative with the strategy that drives results.

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  • Founder & Producer

    Xenia Lappo is a Russian-American producer and the Founder of REAL REEL, a Los Angeles–based production, marketing, and business development company working across the U.S. and internationally.

    With over 16 years of experience in marketing, PR, and partnerships, including work with global brands like Subaru, Hyundai, and ARRI, she brings both creative producing and strategic thinking to every project. Her background allows her to look at projects from multiple angles, not just how they are made, but how they are positioned, financed, and brought to an audience.

    Through REAL REEL, Xenia develops and produces film and video content while also working with filmmakers, brands, and companies on marketing strategy, partnerships, business development, and distribution. She is known for being hands-on, solutions-driven, and for helping move projects forward at every stage.

    She works with a curated network of trusted collaborators and maintains strong relationships across both U.S. and international markets, allowing her to connect projects, people, and opportunities in a practical way.